Influencer Networks: A Marketer’s Secret Weapon

The word is out: influencer marketing works. Having talented writers represent your brand organically and naturally to thousands of loyal followers raises brand awareness, generates buzz, and leads to big conversion numbers. It’s powerful stuff…but finding the perfect fit, reviewing and vetting content, and managing influencer relationships takes a lot of work. What if you could skip all that work, multiply that voice fifty times over, and watch the results roll in? I’ll tell you how:

What are Influencer Networks?

Influencer networks are specifically curated groups of dedicated influencers that revolve around various niche topics, like moms, travel, food, fitness, fashion, etc. They are professionally managed and directed, and produce relevant content in a timely manner. The ripple effect from a unified network representing a brand on all their individual blog and social channels can produce truly amazing results.

Power in Numbers

As in any successful business, happy workers with lots of support produce the best results. This is just one of the intangibles a quality network provides, and should never be overlooked.

Influencer networks spend a lot of time vetting influencers before they add them to their community. They check for quality content, engagement, and reach…all crucial aspects of this type of marketing.

A good network keeps their influencers engaged, provides them with resources on how to succeed as an influencer and pairs them with great brand partnerships.

The networks have influencer marketing campaigns down to a science, so they know how to powerfully activate the influencers and incorporate the creative strategies that make for a successful campaign.

When working with a network, they typically have the influencers post on the same day with the same hashtag, which exposes a brand through a variety of voices causing actionable results. This also activates a valuable feedback loop to monitor and engage with for months after the initial post date. Not to mention the potential for trending hashtags…

Following tricky FTC guidelines is crucial in any campaign. Quality network managers constantly remain vigilant to ensure adherence to these rules.

Influencers, like most people, thrive as part of a team, and happy influencers provide great content for brands.

Time is Money

As a brand marketer, your time is valuable, and you have a lot on your plate. Yes, professional influencer networks cost money, but, like any business relationship, hiring experts to do what they do best is a sound investment, and allows you to keep your focus on the big picture. Ask a manager of one of these networks what their job entails, and you’ll see how much time a network can save you on your content marketing strategies.

Finding the Right Network

So how do you get started? First, search for networks that fit the niche that coincides with your new product or the message your brand is trying to convey. They key is looking for case studies on the network’s site and feel free to ask them for references so that you know you’re about to work with a quality network. Check out Fit Approach or Mile High Mamas for great examples on how these networks are both integral parts of the community and fierce marketing partners. Up-and-coming networks are great because their cost tends to be lower, yet they are dedicated to growing their network and nurturing their new brand clients. There’s a network out there that will fit your needs perfectly, we promise! Ask around.

About the Author

Hello, I'm Kristen Matthews and I'm a Digital marketing strategist, Influencer outreach expert, Writer of marketing content and Creative branding consultant. Feel free to check me out on LinkedIn. You can read more about my story here.