1. Affiliate Revenue
An affiliate relationship is where you promote other people’s products and services. You include a unique tracking link so that, when someone clicks on the link on your site and goes and buys the product, you get an ‘affiliate commission’.
This affiliate commission could be a couple of dollars or thousands, depending on the product and what is negotiated. The affiliate route is a great way of testing what type of products you can make money from before you build them!
You can use SEMRush to find out which keywords you are ranking for that companies are also using in their advertising. If a brand is basing its advertising on these keywords and you are driving traffic based on these, then you could agree an affiliate deal with them!
Clickbank or Affiliate Junction are sites where you can find affiliate deals. You could also approach providers directly.
Thirsty Affiliates is a tool for managing your affiliates in WordPress. You set up automatic linking so that you don’t have to worry about inserting all the tracking links.
If someone is prepared to attend your webinar and listen to you for 45 minutes or so, about a topic relevant to your product or service, I think that means they might be interested in it!!
Yes, webinars are good for selling your products and services.
Consider adding an opportunity, on your blog, for people to join your webinar.
The webinar can be pre-recorded or live. When you’re on a webinar, it’s hard to tell the difference. But live is certainly more fun!
Use GoToWebinar or similar tools for running a webinar. An alternative is Webinar Jam, which allows you to run recorded/evergreen webinars.
3. Run ads on your site
I don’t have ads on my site because, if you use ads from Google or similar (e.g. Adsense), you don’t make a lot of money unless you have a huge amount of traffic.
Anyway, I think there’s better ways of making money.
But, you can have a banner ad across the top of your blog, ads for products in your blog’s sidebar, or even ads in your blog posts!
The reason the ad is related to marketing automation is because I was on the Marketo site beforehand. Marketo is using a retargeting advertisement network to retarget ads to me on other sites as a I browse.
My preferred method of ads for lower-traffic sites is to advertise your affiliate promotions—choose the ones where you get the highest commissions!
Or, you could get a ‘sponsor’. A site sponsor can get an ad displayed but there may be additional benefits such as placement within your emails, mentions on podcasts you are on, etc.
AdRoll – For setting up retargeting ads.
Google Ad Network – If you want Google ads on your site.
4. Promoting Other Content
At the end of a blog post, you often see “related posts.”
Increasingly these related posts are not actually posts from your own website, they are links to pieces of content on other sites and the blogs get paid per click.
Every time someone clicks on the link and goes to the site, they get paid. Check out Outbrain and Taboola to sign up for a content-recommendation engine.
5. Selling Your Own Products
Of course, you could also advertise your own products for sale. For example by placing an ad in the sidebar.
But, you need to consider that, if someone sees a tweet about your blog post and clicks on a link, that might be the first time they have heard of you.
If it’s the first time, then what are the chances of them handing over a couple of hundred dollars? Very slim! But, they may sign up for a free consultation where you can sell your services, or they might buy a low-cost product and then you can upsell them. So, elling doesn’t have to mean an immediate sale!
You may need to use tools such as Canva to create the promotion images, or vCita if you want to capture appointments.
6. Product Reviews
It’s not difficult to get people to pay you to review products and create a blog post about it.
Your audience may not like this because they know you’ve got paid, so they may not trust your opinion. But it’s still possible!
No tools are required but, if you are doing lots of reviews, you may want your developer to add extra code to your site (schema markup), which gives Google more information about the reviews you are writing. This means it will display things like star ratings within search results.
7. The Catch all: Email Subscribers
If you have a blog, you need to be building email subscribers. With email subscribers, you have an ongoing relationship with an audience. This is your community. As you build the relationship with your community, you have the opportunity to sell your products and services.
All you need is a good email-marketing tool to get started!