With social media marketing, there are different ways you can achieve your goals. In our latest training: 4 Strategies and 3 Tactics to Grow Your Business on Each Social Site, Phyllis Khare and I outline 4 different types of social media strategies that you can use. In general, people are using a combination of these strategies but they can look different depending on the platform.
Content – Developing content that you can share on social media that educates, entertains, or inspires. The content can be on your blog, videos, or images
Hashtags/SEO – Using hashtags can grow your business on different social sites as well as using keywords to get found through social search.
Partnership/Community – Partnerships can be through affiliates, groups, brand ambassadors or other amplification techniques to get your product or service found by leveraging existing networks.
Social Advertising – Focusing your efforts on social ads to grow your email list and get your product or service found
But what is really working out there to grow your business? Here are some examples of businesses using social media strategies that are working:
#1 Video Content
One of my clients, Sophie Uliano with Gorgeously Green does a great job of using live video content and uploaded videos to engage with her fans, grow her email list, and sell retreats. She focuses on educating women about natural products and teaching healthy eating. Her videos regularly get thousands of views within a day and tons of comments and shares.
She mixes Facebook Live videos with uploaded videos.
#2 Growth through hashtags
Researching and using the right hashtags can be a great strategy to get better reach and more visibility. Phyllis Khare has a great 9-Step process for researching hashtags
But you can also use branded hashtags to track mentions or enter a contest. Shortstack documented a recent successful hashtag contest run by the Cruise Lines International Association that had over 106,000 entries in a month. They used the hashtag #CruiseSmile and people could enter either with the hashtag or on a microsite. They also used brand ambassadors to help get the word out. Their goal was brand awareness but they also saw a lift in bookings so their efforts were successful.
#3 Brand Ambassadors
Brand Ambassadors can have different roles with social media promotion. Sometimes it’s about asking a circle of your close friends to give something an extra share on social, other times it’s about giving monetary compensation or affiliate commission to people with targeted audiences.
Social Media Examiner does a great job of empowering their Affiliates to share on social media to promote Social Media Marketing World (affiliate link by the way).
Another possibility is working with influencers and bloggers to appear in content and posts. Convince and Convert documented how Bhakti Chai used volunteer Brand Ambassadors to help spread the word about their product. Periodically, they simply ask their network to share but are also careful not to over-email. When you have raving fans you can mobilize your fan-base.
#4 Social Advertising
Facebook advertising is my passion and I love this strategy because you can reach your ideal customer on Facebook, Twitter, Pinterest, Instagram, and YouTube in the most direct way.
I recently blogged about a case study where we used Facebook ads to get leads and then ultimately sell a course. Facebook Ads Case Study We were able to get 221% return on the Facebook ads.
I use Facebook Ads for my products and courses as well and test different types of lead magnets, different targeting, and different images to find the best cost per optin.
I hope that gives you some good examples for building your social media strategy. There is much more to developing your personal strategy and choosing the tactics to match that strategy.